Ad Council Launches New PSAs To Help Parents and Families During COVID-19 Pandemic

LISTEN TO THE W+B SPOTS

“Never before have the stakes been higher for brands in terms of tonality and responsiveness and what the message is,” Mennuto said.

"And just like that, we’re less than one year from the next presidential campaign. What does that mean for advertisers?"

“Audio’s much easier and much more efficient to change,” said Stephanie Beran Sanderson.

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 “When I think about good radio advertising creative, it’s about making sure you connect. Approach every project like it’s brand new, not the same old way of making commercials."

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